Land Rover, Jaguar to Spend $1.6m on Mobile Ads in '09
All those market research reports that forecast a happy future for mobile advertising may be on to something. AdAge.com is reporting that luxury carmakers Jaguar and Land Rover set their combined mobile ad budget for 2009 at $1.6 million. This accounts for some 10%-20% of their total ad spend for the year. The two are expected to split the $1.6 million evenly.
The figures come from AdMob, whose mobile ad network is the lucky recipient of all Jaguar and Land Rover mobile campaigns.
Jaguar
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