Social Pro Daily

Report: Facebook Pages More Effective Than Websites

Who needs a website when you can have a Facebook page? A recent survey by market-research firm Lab42 found that 50 percent of the 1,000 social media users who were polled believe Facebook pages are more useful than brands’ websites, and 82 percent feel that pages are good places to interact with brands.

DavidCohen
By David Cohen

Who needs a website when you can have a Facebook page? A recent survey by market-research firm Lab42 found that 50 percent of the 1,000 social media users who were polled believe Facebook pages are more useful than brands’ websites, and 82 percent feel that pages are good places to interact with brands.

However, brands must be judicious about their posts, as 48 percent of respondents have unliked pages that post too often.

Other findings from Lab42include:

  • The top three ways people interact with pages on Facebook were: To print or redeem coupons or discounts; to like posts or comments; and to learn about new products.
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DavidCohen

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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