STUDY: Instagram’s Profile Rises As Marketing Tool For Prestige Brands
Prestige brands -- those in the beauty, fashion, retail, hotels, and watches and jewelry sectors -- are relying more and more on Facebook-owned photo- and video-sharing network Instagram in their marketing efforts, according to a comprehensive study by digital think tank L2.
Prestige brands — those in the beauty, fashion, retail, hotels, and watches and jewelry sectors — are relying more and more on Facebook-owned photo- and video-sharing network Instagram in their marketing efforts, according to a comprehensive study by digital think tank L2.
L2 studied the Instagram usage by some 250 prestige brands and found that:
- 92 percent have Instagram accounts.
- 72 percent post videos via Video on Instagram.
- Prestige brands average six photo posts and 0.38
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