How open is Saudi Arabia to brands on social networks?
It might surprise you to learn that opinion is split right down the middle. Fifty percent of social Saudi Arabians are more open to brands than they are resistant to them, with men (55 percent) slightly more onside that women (42 percent).
However, comment credibility is very much on the rise, with an overwhelming 87 percent of Saudis trusting their friends’ opinions about brands, and 79 percent having faith in the comments of complete strangers.
This infographic takes a closer look at digital life in Saudi Arabia.