Kred Previews Message Graph to Influencers in NYC
At the Kred Influencer Summit in New York City last night, PeopleBrowsr founder and CEO Jodee Rich previewed a message graph intelligence platform called KredNet. Representing the next wave of social influence scoring, the tool will debut at a crucial time in social media history, on the heels of Facebook's graph search and in the same week that Twitter acquired Bluefin Labs to solidify its place in the social TV advertising business.
At the Kred Influencer Summit in New York City last night, PeopleBrowsr founder and CEO Jodee Rich previewed a message graph intelligence platform called KredNet. Representing the next wave of social influence scoring, the tool will debut at a crucial time in social media history, on the heels of Facebook’s graph search and in the same week that Twitter acquired Bluefin Labs to solidify its place in the social TV advertising business.
Slightly different from Facebook’s social graph, which leverages relationships between people; or its graph search, which draws from a timeline of events; Kred’s message graph is based on the content of social media posts and aims to make influence scoring useful in real time.
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