Kred Previews Message Graph to Influencers in NYC

By Devon Glenn 

At the Kred Influencer Summit in New York City last night, PeopleBrowsr founder and CEO Jodee Rich previewed a message graph intelligence platform called KredNet. Representing the next wave of social influence scoring, the tool will debut at a crucial time in social media history, on the heels of Facebook’s graph search and in the same week that Twitter acquired Bluefin Labs to solidify its place in the social TV advertising business.

Slightly different from Facebook’s social graph, which leverages relationships between people; or its graph search, which draws from a timeline of events; Kred’s message graph is based on the content of social media posts and aims to make influence scoring useful in real time.

It’s designed to answer questions like, “What is the purpose of my network today?” and “Why am I awesome?” said Rich. In other words, it connects users to the most relevant people at a particular moment, such as LinkedIn users who are currently attending the same conference. KredNet can also track the journey of a popular post, highlighting the major players in the communities where it went viral.

Kred’s influence scoring system connects to Twitter, Facebook and LinkedIn to rank people in areas of interest, like electronics or food. It’s a two-part score based on how well a person draws a response from the community with their posts and how they respond to others. People with high scores were in attendance at the Crosby Street Hotel last night, with their internet handles posted on a leaderboard in the reception hall.

Kred currently tracks 500 million profiles across Twitter and Facebook. The site will have a Tumblr integration before the end of the month, the company said.

In an increasingly competitive space, competing services like Klout aren’t Kred’s only concern. In November 2012, PeopleBrowsr won a restraining order against Twitter to prevent the microblogging site from limiting access to its Firehose of tweets after its original contract with the company had expired.

When asked how a subsequent hearing in January went, Kred CEO Andrew Grill said that nothing had changed since November. The restraining order was still in effect and the legal battle would likely “go on for months.”

But Twitter is not PeopleBrowsr’s only source of data. Going forward, the company’s products including Kred for Facebook, Kred Rewards, and Kred for Brands, which is still in Beta, will be powered by the social influence company Swaylo, which Facebook acquired in August 2012.