KP Startup Booyah Building "Cause-Oriented" Social Games for the iPhone

While details remain sketchy, iPhone app development company Booyah is currently producing a round of “cause-oriented” apps, somewhat similar to games like Akoha.

Booyah CEO and co-founder Keith Lee says his team of 16 is building a “playful digital life companion that combines the immersive experiences that draw consumers to massively multi-player online games, the interconnectedness of social media, and the power of iPhone and iPod touch.”

Lee has a knack for keeping the details of a game secret.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in