Kochava unveils updated mobile app attribution platform

Mobile attribution analytics company Kochava has announced the release of its updated platform for mobile advertisers, which aims to help them understand the real value (and lifetime value) of the users their mobile campaigns are reaching.

Version 2.0 of the platform integrates with over 300 mobile ad networks, publishers and exchanges, including Facebook, Google, Twitter, Yahoo and Pandora. Kochava provides a single, real-time performance view for advertisers across all of their media buys.

Kochava tracks users and campaigns based on a variety of factors, from device, platform and app versions to number of sessions, country and more.

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