Kobo CEO Predicts $99 eReader and More for 2010
Kobo’s been in the news a bit lately, pushing its rebranding (the company used to be Shortcovers) and opening a UK eBookstore. Yesterday, company CEO Michael Serbinis posted ten predictions for eBooks in 2010 on the Kobo blog.
His predictions seem meant to provoke an industry that’s dragging its heels on certain issues. For instance, Serbinis suggested that we’ll see a $99 eReader in 2010, and by 2011 at the latest. “If you are selling an eReader north of $249, it had better sing and dance, clean the house… and make a mean souffle.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in