Klout and Bing Try to Bridge the Gap Between Online and 'Real World' Influence
Klout, purveyor of a social networking influence score, and Microsoft's search engine, Bing, announced a partnership today that will display a user's score in response to Bing queries about him or her and will factor in the number and type of queries as part of generating that score.
Klout, purveyor of a social networking influence score, and Microsoft’s search engine, Bing, announced a partnership today that will display a user’s score in response to Bing queries about him or her and will factor in such queries as part of generating his or her score.
It is the first time a social influence rater has tapped a search engine as a social signal. Google has taken the opposite approach, using social influence on Google+ and YouTube to improve people’s search rankings.
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