KLM Royal Dutch Airlines, known in the social media arena for putting fans faces on a plane, stalking passengers and giving them gifts, and hosting the world’s first in-flight dance party because of a tweet, has just launched their latest social media campaign. If you send a tweet to KLM anytime during the next ten-or-so hours you may be the lucky recipient of a ‘KLM Live Reply.’
A tweet went up on the KLM Royal Dutch Airlines twitter account just a few hours ago, announcing the campaign, which they explain in more detail on YouTube. “To show the world KLM’s helpful social media service, we’ve replaced normal Facebook and Twitter typed responses with a living alphabet made up of 140 KLM employees. This dedicated crew responds to tweets and posts in a unique way, by running around and assembling the answer live before your eyes, within the hour.”
Live Reply tweets are being uploaded to YouTube and shared on Twitter. So far they’ve sent video tweets to about ten people, but they’ve still got a lot of hours left in the campaign.
Check out the latest response below, sent to Atze Zwirs in response to his tweeted question about whether the people in the video are real or computer animated. The live video tweeters are, indeed, real and they’re video taping live from Amsterdam Schiphol Airport.
What do you think about the latest campaign from KLM? Will you be sending a tweet in hopes of a video response?
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.