When Kiwi CEO Omar Siddiqui first started the company, he knew right away that Android was the way to go.
“We saw the potential for growth that Android offered us at the time, and it was also the earlier days of Android, so it was less crowded,” said Siddiqui in a recent interview with Inside Mobile Apps. “Another factor that became more significant over time is the pace at which you can release games on Android. It’s a huge advantage in terms of tuning your game, fine-tuning it, and making it the best you can for consumers. That really attracted us as a way of rolling out our products and making them compelling. We’re also releasing our top products on iOS, so we’re not planning on being an Android-only shop, but we found Android to be a great place to launch our products and then rapidly iterate them as we try to make them more compelling for consumers.”
See what else Siddiqui had to say as he breaks down the challenges of developing for Android, how gaming companies can stand out in the crowded marketplace, and what a new dev can do to get their game noticed.