Kirkland's Buys 200,000 Facebook Likes, 12.5 Cents Each

By Jackie Cohen Comment

A dozen retailers grew their like counts by 40 percent or more from the middle of March through the middle of May.

Leading this pack: Kirkland’s got around 200,000 new fans by promising a $25,000 prize.

That amounts to paying 12.5 cents per like, and 280 growth in the fan base, according to Media Logic’s latest Retail Marketing Report, which tracks the top 100 retailers performance on Facebook and Twitter.

Three other big accumulators of likes from mid-March to mid-May:

  • Build-a-Bear Workshop grew its likes by 137 percent.
  • Office Max rose 124 percent.
  • Pottery Barn Kids went up 98 percent.

Three retailers in the top 100 are lagging below 10,000 likes: Jos. A. Bank Clothiers, Jones New York and J. Jill. “If they hope to gain any real power on the platform, they are going to have to do… something. If they believe in their products and feel they’ve got a natural audience in their sights, they should just bite the bullet and buy themselves some likers,” said Media Logic in the report.

Readers, what do you think about these numbers?