Video Ads Account for More Facebook 2Q Ad Spend (Report)
Kinetic Social saw an even greater percentage of its clients’ second-quarter-2015 ad spending go toward video ads than its fellow Facebook Marketing Partner, Nanigans.
Kinetic Social saw an even greater percentage of its clients’ second-quarter-2015 ad spending go toward video ads than its fellow Facebook Marketing Partner, Nanigans.
According to Kinetic Social, 27 percent of its clients’ overall Facebook ad spending went toward video ads in the second quarter. Nanigans reported the same for 16 percent of its clients.
Kinetic Social also found that:
- Click-through rates soared 309 percent year-over-year.
- Enhanced cost per click slipped 5 percent in the second quarter of 2015 versus the year-ago quarter.
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