Kindle Fire Sales Challenge iPad: Study

While the iPad is still the leading tablet worldwide, according to a new study from Strategy Analytics, the Apple tablet has lost market share. In Q4 2011 Apple owned 58% of the market, a drop from the corresponding quarter in 2010 when Apple owned 68% of the market.

The study draws a parallel to this drop and the introduction of the Kindle Fire. However these two devices are in different price brackets and it may be the growth in the tablet market overall that is making Apple less dominant.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in