Kiip raises $11 Million in Series B round of funding lead by Relay Ventures
Mobile rewards network Kiip announced today it has raised an $11 million round of Series B funding. The round was lead by Relay Ventures, with participation from Kiip’s previous investors Hummer Winblad Venture Partners and True Ventures. As part of the deal, Relay Ventures managing director Kevin Talbot will join Kiip’s board of directors.
Kiip made its debut just over a year ago, offering advertisers a better way to engage with mobile app users by allowing them to incentivize in-game achievements with real-life rewards.
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