Kiip Raises $11 Million for Mobile Rewards Platform
Kiip has raised $11 million in Series B funding from Relay Ventures, with participation from previous investors Hummer Winblad Venture Partners and True Ventures. The news was "exciting for maybe 5 minutes," said Kiip founder Brian Wong, but now he has work to do. Going forward, the entrepreneur will need to "stock up on amazing talent" and increase marketing efforts in order to establish the mobile rewards platform as a consumer brand.
Kiip has raised $11 million in Series B funding from Relay Ventures, with participation from previous investors Hummer Winblad Venture Partners and True Ventures. The news was “exciting for maybe 5 minutes,” said Kiip founder Brian Wong, but now he has work to do. Going forward, the entrepreneur will need to “stock up on amazing talent” and increase marketing efforts in order to establish the mobile rewards platform as a consumer brand.
Kiip pairs advertisers with developers to reward players for their achievements.
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