Kiip Announces Strategic Partnership with Investor Interpublic

Mobile rewards platform Kiip today announced a strategic partnership with Interpublic Group of Companies Inc. (IPG), a"big four" advertising holding company that participated in Kiip's most recent funding round of $11 million.

Mobile rewards platform Kiip today announced a strategic partnership with Interpublic Group of Companies, Inc. (IPG), a”big four” advertising holding company that participated in Kiip’s most recent funding round of $11 million.

Relay Ventures led the round of Series B funding with participation from Hummer Winblad Venture Partners, True Ventures, and Digital Garage. Interpublic did not disclose its participation when the round was first announced in July 2012.

The strategic partnership to connect Kiip with top-tier marketers will be led by the IPG Media Lab division of IPG Mediabrands.

Kiip founder Brian Wong credits his company’s track record with existing clients, some of whom are part of Interpublic’s portfolio, for helping to seal the deal.

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