Kiip’s Swarm Brings Mass Rewards to In-Game Challenges
Play a game, scale the leaderboard, win a big reward — that’s the theory behind Swarm, a new product from San Francisco-based mobile games rewards startup Kiip.
The Swarm campaigns, which made their debut today with a promotion for the Disney movie John Carter in Get Set Games’ Mega Jump, are limited-time tournaments where the winners get big prizes. It’s different from Kiip’s standard “always on” offering, where players get rewards or deals from advertisers when they make in-game achievements.
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