Kevin Sullivan’s Three Keys for Athletes on Twitter
Engage with your followers, be insightful and entertaining, and put a spotlight on community service. Those are three keys for athletes on Twitter, courtesy of former White House communications director Kevin Sullivan, founder of Kevin Sullivan Communications and also former public relations executive at NBC Universal and the National Basketball Association’s Dallas Mavericks.
Engage with your followers, be insightful and entertaining, and put a spotlight on community service. Those are three keys for athletes on Twitter, courtesy of former White House communications director Kevin Sullivan, founder of Kevin Sullivan Communications and also former public relations executive at NBC Universal and the National Basketball Association’s Dallas Mavericks.
Sullivan told SportsBusiness Daily that he subscribed to the theory offered by Boston Celtics president Rich Gotham: If you’re going to Tweet, Tweet with a purpose.
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