Facebook SPMD Kenshoo unveils demand-driven Facebook marketing tool
A just-launched marketing tool tracks product-specific consumer preferences and adjusts social ads accordingly to further drive that demand.
Kenshoo Social, a Facebook Strategic Preferred Marketing Developer in ads, introduced a program that integrates data from inventory systems, product catalogs and other metrics to identify and advertise the most relevant products on Facebook. Demand-Driven Campaigns (DDC), announced this week at Shop.org Annual Summit 2013, automatically create Facebook ads for top-performing products and keep those ads updated through dynamic product traits like brand, color, price and supply.
The new program supports all options that target Facebook audiences, including Partner
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