Where Can Facebook Advertisers Get The Most Bang For Their Buck?
Keeping with the theme of the Olympic Games, Kenshoo Social wanted to see which countries offered the most value and effectiveness to Facebook advertisers in areas such as average cost per click and average frequency of delivery for ads. While the U.S. may have brought home the most gold in London, the same was not true in Kenshoo Social's competition.
Keeping with the theme of the Olympic Games, Kenshoo Social wanted to see which countries offered the most value and effectiveness to Facebook advertisers in areas such as average cost per click and average frequency of delivery for ads. While the U.S. may have brought home the most gold in London, the same was not true in Kenshoo Social’s competition.
Kenshoo Social named medalists for these categories relating to Facebook ads: Average cost per impression (CPM), average cost per click, average click-through rate, average frequency of delivery, average exposure rate for delivery, and maximum recommended bids.
Average CPM:
- Gold: Mexico ($0.069)
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