Kenshoo said Kenshoo Social can now append view tags to ads delivered via the social network’s ads application-programming interface and provide its clients with reporting on any conversion events that occurred with their ads. General Manager Sivan Metzger added:
The mission of Kenshoo Social is to illuminate the value of social media for brands through dynamic technology and innovation. To achieve this, our solution must help marketers address all aspects of brand engagement through both premium and marketplace Facebook ads. Impression measurement is one of the many ways we’re empowering marketers to strike the right balance between paid, owned, and earned media across all channels to achieve tangible business results.