Kenshoo Social: Companies Are Beefing Up Facebook Ad Budgets
Whether or not Facebook is a long-term viable ad platform is one of the biggest questions Co-Founder and CEO Mark Zuckerberg has been trying to answer. Kenshoo Social has some good news for Zuck: Throughout the first half of 2012, marketers' Facebook ad budgets have increased 36 percent.
Whether or not Facebook is a long-term viable ad platform is one of the biggest questions Co-Founder and CEO Mark Zuckerberg has been trying to answer. Kenshoo Social has some good news for Zuck: Throughout the first half of 2012, marketers’ Facebook ad budgets have increased 36 percent.
Kenshoo Social, a digital marketing software firm, released statistics that show how marketers have been putting more faith in the social network recently. Here’s a graph illustrating money spent on Facebook marketing versus money spent on paid search advertising:
Kenshoo Chief Marketing Officer Aaron Goldman discussed his company’s findings with AllFacebook:
It used to be that if you were an entertainment company and you had a movie coming out, TV was your vehicle.
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