Facebook Marketing Suite Kenshoo Social 2.0 Debuts

Digital marketing company Kenshoo Wednesday rolled out Kenshoo Social 2.0, the second version of its social marketing suite, encompassing campaign management and optimization tools.

Digital marketing company Kenshoo Wednesday rolled out Kenshoo Social 2.0, the second version of its social marketing suite, encompassing campaign management and optimization tools.

According to Kenshoo, an analysis of all active campaigns in the 12 months prior to Wednesday’s release of Kenshoo Social 2.0 found strong performance in key metrics, including a 186 percent increase in click-through rates and a 77 percent drop in cost per click.

Kenshoo said new features incorporated into Kenshoo Social 2.0

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