Kenshoo Q2 report: Facebook ad spend up 21 percent

By Justin Lafferty Comment


The amount of money spent on Facebook ads continues to grow, according to a Q2 report by Strategic Preferred Marketing Developer Kenshoo. The company monitored the evolution of money spent on search ads vs. Facebook advertising, finding that there was a 21 percent quarter-over-quarter rise in Facebook ad spend in Q2 (51 percent year over year).

Search advertising grew too, but not quite as quickly as Facebook. Kenshoo’s report shows that search ad spend has grown 2 percent QoQ and 25 percent YoY.

Aaron Goldman, Chief Marketing Officer at Kenshoo, talked about Q2 results:

The power of paid search and social has never been more evident than it was in Q2. Marketers running search and social advertising through Kenshoo increased their ad spend consistently across both channels and saw revenue rise at faster rates, leading to tangible profit and ROI.

Here’s a look at the search and social advertising trends monitored by Kenshoo.

2014Q2_Search_and_Social_Snapshot_071614Top image courtesy of Shutterstock.