Kenshoo, Oracle Social Cloud Announce Integration

In other news from South By Southwest, Kenshoo, a Facebook Strategic Preferred Marketing Developer and provider of cloud-based digital marketing solutions and predictive media optimization technology, announced an integration with Oracle Social Cloud as part of Oracle’s recently announced open-application-programming-interface-based social media solution.

KenshooLogoNew650In other news from South By Southwest, Kenshoo, a Facebook Strategic Preferred Marketing Developer and provider of cloud-based digital marketing solutions and predictive media optimization technology, announced an integration with Oracle Social Cloud as part of Oracle’s recently announced open-application-programming-interface-based social media solution.

The two companies said the integration will allow marketers to analyze the performance of paid, owned, and earned social campaigns and use their findings to optimize their strategies.

Kenshoo and Oracle said in a release announcing the integration:

Integrating Kenshoo with Oracle Social Cloud will enable better coordination and conversation between social community managers in charge of organic content and agencies or marketing managers handling paid media.

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