As more and more Facebook users check the site through their mobile devices, advertisers have followed suit. New figures from Kenshoo Social show that more than one of every five dollars spent on Facebook ads are delivered on mobile devices.
Kenshoo Chief Marketing Officer Aaron Goldman commented on the findings in a press release:
The world’s top brands have embraced Facebook mobile advertising, and we expect the channel to become increasingly competitive as new devices, like those on display at the Consumer Electronics Show this week, deliver enhanced interactive experiences. Leveraging Kenshoo Social’s advanced work-flow tools, marketers can cater to the specific mindsets of people using Facebook on desktop computers, tablets, and phones by creating targeted campaigns. From there, Kenshoo Social can help effectively monitor brand performance and quickly optimize campaigns based on variances between different device types and operating systems.
Readers: How often do you interact with mobile ads on Facebook?