Facebook SPMD Kenshoo Announces Strategic Partnership with Digital Agency iCrossing
The Connected Marketing Platform from iCrossing is now integrated with media-management software from Kenshoo following the announcement Wednesday of a strategic partnership between the digital marketing agency and the Facebook Strategic Preferred Marketing Developer.
The Connected Marketing Platform from iCrossing is now integrated with media-management software from Kenshoo following the announcement Wednesday of a strategic partnership between the digital marketing agency and the Facebook Strategic Preferred Marketing Developer.
Kenshoo will be able to take advantage of iCrossing’s preferred agency access to the Hearst audience platform, as well as its targeting, monitoring and analytical tools.
The two companies also announced that the iCrossing in-house development team, led by chief technology officer Peter Randazzo, will continue developing tools to support the integrated effort.
Kenshoo co-founder and CEO Yoav Izhar-Prato said in a release announcing the strategic partnership:
We’re excited for the opportunity to combine our premium software solutions with iCrossing’s proprietary platform, data and performance media expertise to create an unparalleled offering for brands.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in