Kenshoo: Facebook ad impressions, click volume, conversion rate up in Q3

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By Justin Lafferty Comment

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Kenshoo, a Facebook Strategic Preferred Marketing Developer, came out with some great news when they looked at their clients’ ad performance in Q3 versus Q2. Kenshoo discovered that ad impressions rose 13 percent, click volume went up by 14.4 percent, conversion rate rose 2.36x, revenue more than doubled and cost-per-click fell by 9 percent.

Kenshoo put together a timeline-style infographic showcasing their findings (click the image to view in full size):

Kenshoo_Q3_infographic