UPDATED: How Facebook May Collect Even More User Data
Forget click-through rates: Those are so two hours ago. If Facebook Head of Analytics Ken Rudin has his way, the social network may soon be measuring pass-over rates.
Forget click-through rates: Those are so two hours ago. If Facebook Head of Analytics Ken Rudin has his way, the social network may soon be measuring pass-over rates.
In an interview with The Wall Street Journal’s CIO Journal blog, Rudin said Facebook is testing technology that would enable it to measure the briefest interactions with content on the social network, such as the length of time users’ mouse cursors hover over posts, or whether News Feed is visible on users’ mobile devices.
Rudin
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