Keeping It Real

This is true for all of social media. If you want to build your brand or establish yourself as an authority, it’s absolutely essential that you’re not only consistent in the way you behave and the things that you say, but that this consistency comes across to everybody else, too.

After all, it’s no good you thinking you’re ‘the same guy in real life’, but everyone who knows you thinks that’s a crock.

Unfortunately, social media seems to encourage split personalities.