Giving Gift Cards Via Facebook Is Good Karma

By David Cohen 

Wrapp may have thrown its hat into the U.S. gift card ring this morning, but it’s not the only player, as San Francisco-based Karma has been occupying the space since February.

Karma is an application for the iPhone and Android devices that connects with users’ Facebook accounts to collect information on friends’ birthdays, engagements, new jobs, new babies, or even just if they’ve having bad days.

Users can then choose from several card designs and hundreds of products from leading retailers, including:

  • Kate Spade
  • Jonathan Adler
  • Barnes & Noble
  • Gund (teddy bears)
  • Ninja (cookie cutters)
  • Jawbone Jambox
  • Moleskin (notebooks)
  • Hulu
  • Netflix
  • Pandora
  • Xbox Live (points and gold)
  • Birchbox Cosmetics
  • Chocolate from companies such as TCHO
  • Wine from vineyards such as Domain Chandon
  • 23andMe (DNA genome kit)
  • Ugly (dolls)
  • Uber (cab ride)

Karma suggests gift items based on the specific occasion, or users can browse categories. Gifts can be sent without knowing the recipients’ addresses, as recipients fill in that information, as well as choosing size, color, or flavor, and whether to give to charity instead of accepting the gift.

The startup’s backers include KP, Sequoia and The Obvious Corp.

Readers: Have you used Karma or any similar apps to send gifts to your Facebook friends?