K2 Skis Redirects Entire Company Website To Facebook

In an effort boost its Facebook fan base, K2 Skis, one of the leading manufacturers of skis, has redirected the company’s entire website to Facebook. By becoming a fan of the company’s Facebook Page you will be able to view next season’s gear within the Page. This is the first time that we’ve ever seen a company shut down their corporate site as part of a promotion. So far though, the promotion doesn’t appear to be driving a significant number of new fan installs.