Study: Opt-In Ad Videos Still Drive Viewers To Facebook Pages, But Fewer Than Last Year
How well do opt-in advertising videos work on Facebook? Video ad platform Jun Group analyzed some 7.7 million user-initiated video ad views from campaigns from Fortune 500 brands that ran between May and August, finding that while those videos still mostly drive viewers to brands’ Facebook pages, the rate of that activity is slipping.
How well do opt-in advertising videos work on Facebook? Video ad platform Jun Group analyzed some 7.7 million user-initiated video ad views from campaigns from Fortune 500 brands that ran between May and August, finding that while those videos still mostly drive viewers to brands’ Facebook pages, the rate of that activity is slipping.
Among the findings from Jun Group:
- Visiting brands’ Facebook pages remains the most popular activity for viewers after watching opt-in advertising videos, but it is down 9 percent compared with last year.
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