Facebook Product Design Director Julie Zhou: R.I.P., ‘Users’ And ‘Product Design’
Facebook Product Design Director Julie Zhou advocated the death of “users” -- the term, not the actual people on the social network -- in favor of “people,” as well as the demise of the term “product design,” in a post on her blog.
Facebook Product Design Director Julie Zhou advocated the death of “users” — the term, not the actual people on the social network — in favor of “people,” as well as the demise of the term “product design,” in a post on her blog.
Zhou mentioned a statement by Facebook Co-Founder and CEO Mark Zuckerberg:
We need to stop calling people users. They’re not just there to use our products; we’re here to build things for them.
She wrote on the topic of “users”:
Obviously, a semantic change doesn’t change what you’re building.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in