Julie Shumaker leaves RockYou for Zynga
In another high profile poach, Zynga brings on RockYou SVP/General Manager Julie Shumaker as head of North American sales, reporting to chief marketing and revenue officer Jeff Karp.
Shumaker’s presence bolsters Zynga’s ad network aspirations. According to her LinkedIn profile, Shumaker primarily focused on building up media sales at RockYou for the past year. To hear RockYou CEO Lisa Marino tell it, those efforts seem to be successful — during RockYou’s dramatic pivot early last November, she claimed that the publisher would enjoy a profitable Q4 FY2011 thanks to the strength of its ad platform, which is incorporated into all RockYou games.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in