Juicy Fruit Won’t Give Up On Its Serenading Unicorn [Video]

With viral marketing the idea is to throw something out there and see if it sticks. If it sticks then you move forward with it. If it doesn’t, well, you try something new. But it looks like Juicy Fruit didn’t get the memo.

With viral marketing the idea is to throw something out there and see if it sticks.  If it sticks then you move forward with it.  If it doesn’t, well, you try something new.  But it looks like Juicy Fruit didn’t get the memo.  For the past month they’ve been uploading video after video as part of their Serenading Unicorn campaign even though it’s just not taking off.

The campaign began on February 28 with a video of Keenan Cahill and the Serenading Unicorn singing Whip It together. 

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