Joy Ride to be First Freemium Game for Xbox Live

During the E3 conference this summer, we talked extensively about the increasingly social elements of Microsoft’s Xbox Live and its transformation into a budding social space reminiscent of a PC networks. Back then there was the mention of freemium games on Xbox Live with a game called Joy Ride. Well, it looks like things are becoming official for Joy Ride as Microsoft recently announced the coming launch of the freemium title, slated to appear during the 2009 holiday season.

In interviews with Gamasutra, Shane Kim, Microsoft’s Corporate VP of Strategy and Business Development talked about the possibility of PC-oriented companies developing a freemium market for Xbox Live.

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