Inconsistent Enforcement, Inability To Avoid News Feed Plague Facebook’s 20 Percent Text Rule

Facebook marketing expert Jon Loomer is 100 percent annoyed with Facebook’s 20 percent rule, as in, from Section III.D of the social network’s advertising guidelines: “Ads and sponsored stories for news feed that originate from pages may not include images with more than 20 percent text.”

Facebook marketing expert Jon Loomer is 100 percent annoyed with Facebook’s 20 percent rule, as in, from Section III.D of the social network’s advertising guidelines: “Ads and sponsored stories for news feed that originate from pages may not include images with more than 20 percent text.”

Loomer wrote that his issues are more with the enforcement of the rule than the spirit of the rule, pointing out that there is no official guide or tool to help page administrators determine if their ads comply with the guidelines, and that page admins are not given the option of excluding their ads from the news feed.

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