What Can You Do With Video?
Can you create video, market video or sell video? If you can do one of those three things—or, even better, more than one of those three things--there is going to be a role for you somewhere, especially within sports media.
I was recently asked to speak at Columbia University to a class of graduate students in sports management who were looking for advice on breaking into the industry.
I have been lucky enough to work with Whistle Sports for the past three years, currently as our vice president of social media. When answering their questions, the main one I threw back at them was: What can you do with video?
More specifically, can you create video, market video or sell video? If you can do one of those three things—or, even better, more than one of those three things–there is going to be a role for you somewhere, especially within sports media.
With an increasing number of companies getting into the video content space and nearly every social media platform becoming a hub for a diversified range of native video, how can you work with video is a critical skill.
Can
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