How Athletes Can Optimize Social Media On and Off the Field

The ability of athletes to control their own messages through their social media accounts has changed the landscape of sports media. This level of transparency brings both positives and negatives.

The ability of athletes to control their own messages through their social media accounts has changed the landscape of sports media. This level of transparency brings both positives and negatives.

When used in the right way, social media can be a powerful tool for athletes to communicate with their fans, cultivate their images and increase their value to brands. When used in the wrong way, social media can create distracting negative press, create issues with the player’s team or league and diminish their value to brands.

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