The Woman Behind News Feed: Facebook Director Of Engineering Jocelyn Goldfein
When Facebook users howl in protest over changes to its news feed, those cries do not fall on deaf ears, but Director of Engineering Jocelyn Goldfein, the woman responsible for the area where users of the social network spend most of their time, has an answer for them: “If we don't disrupt ourselves, someone else will disrupt us. We have to constantly improve. If today's Facebook was the same as the 2007 Facebook, we'd be dead.”
When Facebook users howl in protest over changes to its news feed, those cries do not fall on deaf ears, but Director of Engineering Jocelyn Goldfein, the woman responsible for the area where users of the social network spend most of their time, has an answer for them: “If we don’t disrupt ourselves, someone else will disrupt us. We have to constantly improve. If today’s Facebook was the same as the 2007 Facebook, we’d be dead.”
Goldfein, who has been in her post for two-and-a-half years, spoke with The Economic Times about how news feed has evolved and users’ reactions to the constant changes:
Our goal was to reduce noise and find the best stuff for the news feed.
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