Jobvite Source is a social recruiting platform that helps recruiters reach high quality job candidates cheaply by allowing them to distribute trackable job posting links to Facebook, Twitter, and LinkedIn. Employees of a company can give Facebook permissions to Jobvite Source, and a recruiter can then post links on their behalf. Jobvite Source also offers Page tab app that can allow companies list job openings.
Other companies such as BranchOut and Monster are building full fledged professional network apps within Facebook. Jobvite doesn’t believe companies need a middle man to reach Facebook users, though, and that news feed stories posted by friends return the best candidates.
Jobvite has grown from 20 customers in December 2007 to over 500 customers today from across verticals, including Zynga, Logitech, Groupon, Zappos, Oxfam, and GE. The company has raised a total of $30.2 million, including a $15 million third round in May 2011 in hopes of capturing more of what it see as a $34 billion total addressable market for its products.
Though only 1% of all applicants to Jobvite jobs are hired, 10% of those hired come from referrals, indicating that recruiting strategies focused on securing referrals can be cheaper and more efficient. That’s why Jobvite’s product focuses on job posting link distribution to get inbound job applications from people who’ve been referred, rather than enterprise recruiter search like LinkedIn provides and BranchOut will launch August 1st.
To use Jobvite Source, a company first gets all of its employees set up with accounts through Jobvite’s price-per-seat model. These employee then give the app permission to post to their various social media accounts, and recruiters create job opening listings.
Recruiters can then filter their entire employee base to those in locations or departments relevant to a listing they want to post. For instance, if a recruiter wants to distribute a Jobvite for a San Francisco marketing job, they might filter the employee base down to those who live near San Francisco or that have jobs related to marketing.
The recruiter can then write copy to be included with the link when it’s published by the selected employees, such as “I think you might be interested in this job”. Since the listings will be posted by employees to their friends, the recruiter can use a first person voice to make the referral of the job sound more organic. Different copy can be included for different distribution methods such as email or Facebook, so a longer description can be included when a Jobvite is posted to Facebook, while a shorter description might be used for Twitter.
The employees then either receive the Jobvites and can edit and post them to their various network feeds, or they can have configured the Jobvite Source app to automatically post the updates for them. The recruiter doesn’t actually gain access to an employee’s account. By granting the app extended permissions, though, an employee employee is effectively allowing the recruiter to post updates to their friends without giving up their privacy.
Employees can also visit a Jobvite and select other networks to publish it to, such as Myspace, Ping, and various blogging platforms. If they select to post to Facebook, a multi-friend selector combined with location, job, and job title filters allows them to share a wall post of the Jobvite with the friends it will be most relevant to.
The publisher’s biggest strengths are how it allows recruiters to leverage the networks of their own employees, and how those employees can choose to play a more active or passive role. This means if employees are engaged or want to earn referral bonuses they can write more custom descriptions of Jobvites sent to their networks, but they can also tune out and let recruiters post from their account instead of being nagged to do it themselves. The system could have better rich media publishing capabilities so photos could be included in Jobvite postings to make them more compelling.
Jobvite Page Tab Application
Jobvite clients can also use a Facebook Page tab application called Work With Us to solicit applications from their fan base. The app shows users a list of job openings at the company that can be filtered by department and location. Useres can also search within the listings, sign up for alerts about openings, or visit the company’s career site.
The app functions similarly to ones offered by BranchOut and Work4 Labs. However, jobs are not automatically arranged by relevance and users can’t see relevant friends to share a listing with as with Work4 Labs’ Smart Sort and Smart Share-enabled app. Still, the basic functionality makes the app useful for companies who want to employ people who may also be interested enough in their brand to visit their Page.
Overall, the Jobvite publisher and Work With Us app provide a solid solution to pulling in job inquiries from social networks. Jobvite Source augments these products with a comprehensive analytics dashboard and applicant CRM system. Another product suite, Jobvite Hire helps recruiters handle the interview process.
Jobvite CEO Dan Finnigan tells us that he sees job seeking becoming more public, with job referrals shifting from a being a behind-the-scenes, secretive activity to being something people are comfortable doing more visibly on their social networks. Other recruiting companies are trying to build a user base to whom listing can be distributed within a special Facebook professional networking app. Finnigan says there’s no need to rebuild this audience because they’re already available and spending a ton of time looking at the news feed and their Twitter stream, and those are the channels Jobvite can help clients reach.