Calling all budding songwriters: Twitter can be your road to stardom this February.
Jimmy Fallon will be crowd-sourcing on Twitter the script of the new Lincoln MKZ commercial, slated to debut during the February 2013 Super Bowl.
Fallon will curate the tweeted suggestions and pen the final script, in partnership with Ford.
What a cool way to harness the millions of voice on Twitter to craft something super creative, and high-profile. Super Bowl Sunday is, after all, the most expensive day of the year for TV advertising.
Check out what Jimmy had to say so far about the project, which is called Steer The Script:
Need a little inspiration? View the new Lincoln MKZ here.