Revision3 CEO Jim Louderback: Viral Video Is Dragging Down The Online Video Industry
Many companies and brands put all their efforts into trying to go viral and Revsion3 CEO Jim Louderback asserts that this is dragging the entire online video industry down. I had the opportunity to ask Jim a few questions about his aversion to viral video.
Back in August Jim Louderback, the CEO of Revision3, wrote a really interesting post on Advertising Age called ‘There, I said It: Screw Viral Videos’. Jim’s post brings up some pretty controversial issues in the online video industry – many companies and brands put all their efforts into trying to go viral and Jim asserts that this is dragging the entire online video industry down. I had the opportunity to ask Jim a few questions about his aversion to viral video and what he would suggest companies and advertisers do instead of aiming for viral success.
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