New Jersey Journalist Uses Only Facebook To Win Local Election

Power to the people. At least the people on Facebook. That's the sentiment shared by Jim Cook, online editor at the South Jersey Times, who launched a last-minute bid to join the Woodstown-Pilesgrove Board of Education election in Pilesgrove Township, N.J., with no money, only 24 hours, and relying solely on Facebook posts shared with his friends.

Power to the people. At least the people on Facebook. That’s the sentiment shared by Jim Cook, online editor at the South Jersey Times, who launched a last-minute bid to join the Woodstown-Pilesgrove Board of Education election in Pilesgrove Township, N.J., with no money, only 24 hours, and relying solely on Facebook posts shared with his friends.

We’ve seen evidence of the role that Facebook played in motivating friends to vote in the 2010 midterm elections thanks to a study by the University of California San Diego.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in