Jiffy Lube Mobile Campaign Delivers New Customers
Listeners of Clear Channel’s KCCQ in Ames, Iowa (105.1 Channel Q) recently had the chance to win free oil changes for a year from Jiffy Lube by texting “JIFFY” to 55981.
The campaign, which Clear Channel created in partnership with mobile marketing firm HipCricket, delivered more than Jiffy Lube was expecting.
Everyone who entered received a mobile coupon offering discounts on various services from the speedy car service chain and were able to opt in to receive future promotions.
Roughly half the folks who redeemed the coupon were new customers.
According
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