4 Reasons JetBlue Nailed Their Social Media Response To Crazy Flight Attendant

The August 9 tale of a JetBlue flight attendant “blowing the slide” after apparently blowing his cool on the tarmac at JFK went viral almost before the passengers got their luggage. The next day, we reported on a YouTube ballad about the incident. The majority of media analysts felt JetBlue was sitting on a ticking PR time bomb by keeping silent. Finally, two days later, JetBlue posted 140 words on their blog with a mixture of tongue-in-cheek, self-depreciation and a reference to the cult movie Office Space.