JC Penney Introduces "Haul Nation" for Teens to Blog About Fashion
"How I Haul" videos hosted by popular fashion haulers, Annie St. John, Alex DiFabio and CiCi Dawn will launch the contest, showcasing their personal hauling style and inviting others to create their own 3- to 5- minute video for the chance to win some awesome prizes.
“Haul Nation” is an integrated social media marketing program giving stylish teens an opportunity to share their passion for fashion via video blogging. Seventeen, jcpenney’s Haul Nation will come to life through a social media contest on the jcpTeen and Seventeen Facebook pages and in malls across the country. The contest offers young people the tools they need to create haul videos and a chance to win a trip to New York City.
“We’re inspired by the confidence and influence of today’s teens,” said Bill Gentner of jcpenney.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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