“If my listeners don’t call, tweet, text, email or Facebook, I don’t have a show,” said Jay Mohr in the latest installment of Mediabistro’s So What Do You Do? The man of multiple media who currently hosts an eponymous show on Fox Sports Radio has an engaged following on social networks, and even got his fans to start tweeting about his sponsors. So how exactly did he manage to do this?
“One day I said, ‘If you tweet about a sponsor and it’s funny, it will always get read.’ That opened the floodgates, and I think it’s hilarious. The tweets I read are very clever, and people really earn their way onto the airwaves with them.”
Read the full interview in So What Do You Do, Jay Mohr, Comedian and Fox Sports Radio Host?